There’s really no way to descriptively preface a creative collaboration between Massachusetts friends Gabe Gill and Honeyfitz, but thankfully, their new project title, DEADMALL paints the sort of brash honesty, suburbia pastel with which their music’s heading aims. As do the mismatched socks, gas station ballcaps, and denim vests the two are signature in sporting. All come together in front of a brutally reminiscent chain store strip mall for the premiere of the new band, the new music, and the new video, Right Now.

 

Put away your preconceptions of ironic music and foul play. DEADMALL are artists and their work unapologetically honest. At a time in music where so many sounds and more importantly, so many social aesthetics pull audiences in myriad directions, DEADMALL settle the absurdity and bring us all back to the music. 

 

And the music is amazing.

 

Both are incredibly gifted in their independent projects – one a self-described Western Mass Crooner / Farm Boy Pop Star, the other a left-of-center creative sparkplug equally inspired by Kanye West, The Police, Shuggie Otis, and Fiona Apple. Understandably, the product is eclectic, but not in the way so often negatively badged to new artists. Instead, DEADMALL are eclectic in a way that only such an expanse of influence and inspiration could create something so unique. They sound absolutely like nothing else, experimenting and ‘making some of the poppiest and weirdest music either… have ever been a part of.’

 

More should be on the way soon, with their debut EP expected next week.