A vulnerable falsetto, a Spanish guitar, orchestral production, and some dramatic horn on the backdrop would seemingly have a difficult time coalescing into a sensual R&B hit. But such challenges have never slowed the creative geniuses of London from persevering. In fact, the creative capital has rarely found anything other than motivation in the unlikely and unattempted. 

 

Enter ONUR – a 22-year-old vocalist, songwriter, producer, and multi-instrumentalist who seems to flourish where others never have. His latest, I Don’t Know Why I Fall in Love is an exhibition of everything he does taken in a direction defined by its bold and undeniably satisfying inventiveness. Driven first and foremost by ONUR’s emotionally-evoking vocals and the kind of guitar riff you would find serenading lovers in Tulum, the single finds its sexual undertone. From there, it’s only built upon further by the young producer’s knack for weaving in the unexpected. The result is a track that, at its surface level, is a forceful bit of Latin-influenced R&B perfection, and at its truer depths, is the work of an R&B futurist making waves with his wide reach of talent and willingness to be completely unique.