Taken from his 2019 Summer album, The Good. The Bad. The Ugly., Nashville hip-hop artist, K.I.N.G. the MC further explores the reality and depth of Die Lost with a set of thought-provoking visuals. Like fellow underground Tennessee compatriots like Reaux Marquez and Case Arnold, K.I.N.G. is best delineated by his lyrical ability and matter-of-fact storytelling rooted in his own experiences. 

 

The video sees the young emcee parading around the minimalist backdrop of a dimly-lit warehouse, allowing the grip of his penmanship and intensity of his delivery to take center stage. And off-the-bat, that style feels reminiscent to Jay Rock. Somewhere between his fervent delivery and brutalist cadence, there is nothing keeping him from becoming a figure of that importance to Nashville.